At Guess Where Trips, our ultimate goal is to create a memorable experience that will inspire travellers to try, see, and do something you've never done before. Our surprise road trips encourage others to step out of your comfort zone, take the road less traveled, and support local businesses along the way.

In the last four years we’ve grown from a one woman business offering one road trip to a small team of five with over 100 road trips across North America. We can’t wait to see where we go next!

So if you’re looking for a job where there’s space to use all your skills to help grow something new, exciting, fast-growing, and truly memorable, then we want you at Guess Where Trips!

Position Overview:

The E-Commerce Manager at Guess Where Trips is a remote position (with the opportunity to come into the office) that will play a pivotal role in driving sales growth across current and new regions. Your primary focus will encompass SEO enhancements, affiliate marketing management, PR strategy coordination, and overseeing paid media advertising campaigns. You will collaborate closely with cross-functional teams to optimize the online presence and revenue generation of our e-commerce platform.

Key Responsibilities:

Improving SEO:

• Conduct comprehensive SEO audits to identify strengths, weaknesses, and opportunities for optimization.
• Implement SEO best practices to enhance website visibility, organic traffic, and keyword rankings.
• Collaborate with content creators and web developers to execute on-page and off-page SEO strategies.

Affiliate Marketing Management:

• Develop and maintain relationships with affiliate partners to expand the reach of our products.
• Create and optimize affiliate marketing campaigns to drive conversions and revenue.
• Monitor performance metrics, analyze data, and adjust strategies to maximize ROI.

PR Strategy with New Product Launches:

• Develop PR strategies for new product launches.
• Craft compelling press releases, pitches, and media kits to generate buzz and coverage.
• Identify and leverage media opportunities to increase brand awareness and drive sales.

Paid Media Advertising:

• Develop and execute paid media advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
• Optimize ad campaigns based on performance metrics such as CTR, CPC, and ROAS.
• Manage budgets effectively to achieve desired ROI and sales targets.

Qualifications:

• Proven experience in e-commerce management, preferably in a multi-regional context.
• In-depth understanding of SEO principles, techniques, and tools (e.g., Google Analytics, SEMrush, Moz).
• Demonstrated success in managing affiliate marketing programs and driving revenue growth.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Experience with PR strategies, media relations, and content creation is desirable.
• Proficiency in paid media advertising platforms and campaign management tools.
• Experience with graphic design tools (inDesign and Canva) is preferred
• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.

Benefits:

• Competitive salary package with performance-based bonuses.
• Health, dental, and vision insurance coverage.
• Flexible working hours and remote work options.
• Dynamic and collaborative work environment with a focus on innovation and creativity.

Application Process:

If you are passionate about driving e-commerce growth and possess the necessary skills and experience, we invite you to apply for this exciting opportunity. Please submit your resume along with a cover letter to Jessica at questions@guesswheretrips.com. Your cover letter should outline your relevant experience and explain why you are the ideal candidate for this role. We look forward to hearing from you!

Salary is based on qualifications and experience.